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Archive for November, 2015

Brand Perception: Companies may be stuck with it

Monday, November 23rd, 2015

Brand perception is tough to change once consumers think of your brand one way.テつ Just ask Men’s Wearhouse.テつ They just announced that the “buy one, get three for free” promotions would end immediately and, consequently, lowered their earnings forecast by 40% or so.テつ Reaction: Stock price down more than 40%.テつ Not good.

While perceptions can change, it takes a while for consumers to become accustomed to the new strategy.テつ In this case, the strategy beingテつgetting customers toテつpurchase less in quantity, but more on quality and value.テつ We shall see if it works?

It’s a Gamble or Is It?

Saturday, November 14th, 2015

Daily fantasy sports participants mix and match players to form a team on any given day to play against (more…)

Stock Options: Not always an Easy Sell

Wednesday, November 4th, 2015

As private company values swell, more and more are offering (more…)