Anheuser Busch is no longer an American-owned brewery, having been acquired by Belgium’s InBev. Even three years later this is odd to think about. Life goes on and for some it goes on without a Bud in their hand.
It seems that the acquisition by InBev has created some momentum for a local, St. Louis micro-brewery named Schlafly. While the “U.S.” King of Beers has been based in St. Louis since 1852, the acquisition has left a stale and potentially a bitter taste in some St. Louis residents’ mouths. Plus, the fact that InBev cut 1,400 jobs, 3/4 of them in St. Louis did not help their cause either. In any event, Schlafly’s sales have jumped 30% since the acquisition in a relatively flat industry. Generally-speaking, someone’s increase in sales is someone else’s loss.
Of course, InBev/Anheuser Busch probably is not too worried about Schlafly just yet since Schlafly’s sales are only $12 million or so, but Schlafly is gaining market share one tap at a time…including at Busch stadium, home of the baseball Cardinals. So, this Schlafly’s for you.
In summary, loyalty goes both ways. It can work for you, but if your customer feels slighted, then it can quickly go against you.